Ticket #01
The commission check
Week 0 · free
Ten minutes at your counter, with your real platform statement. We calculate what leaks away per year, and whether Tafel even makes sense for your restaurant. If not, we say that too.
Two receipts, the same order
See the difference? Your accountant will.
Via the platform
Order £20.00
Delivery platform · commission 14% + VAT + 50p
Subtotal£20.00
Commission 14% + VAT− £3.36
Admin fee− £0.50
Customer detailsnot yours
For the restaurant£16.14
Let the platform deliver too? Then this climbs towards 30% plus VAT.
Via your own site
Order £20.00
Your website, with Tafel · fixed monthly price
Subtotal£20.00
Commission£0.00
Cost per order£0.00
Customer detailsyours
For the restaurant£20.00
Same food. Same guest. £3.86 more margin, per order.
The platforms remain fine for guests who do not know you yet. But your regulars, the people who already type your name, pay top rate there for nothing. Those are the ones we move.
LIVE SINCE AUG 2026
See the site →
Eethuis Deniz (Netherlands) runs on Tafel.
Its own ordering site with its real menu and its real Google reviews (★4.3), a kitchen screen with receipt printer, the same Epson that used to print for the platform, bookings, pre-orders and delivery across four towns. From first meeting to live site: one week.
The maths, with your numbers
Slide to your restaurant. See for yourself.
400 orders
£20
Commission a month, now
£1,544
Commission a year, now
£18,528
Per order, to the platform
£3.86
On your own Tafel site
£0
Worked example based on publicly listed UK platform rates (about 14% plus VAT plus 50p per order when you deliver or hand over yourself; about 30% plus VAT when the platform delivers). Card processing fees apply in both situations and are left out. Tafel itself is a fixed price, never a percentage; see pricing below.
Try it yourself, this is the real thing
Place a test order.
Watch it arrive in the kitchen.
Pizzeria Roma
YOUR BRANDING · YOUR DOMAIN
Margherita 32cm
San Marzano, fior di latte, basil
£10.50
Quattro Formaggi
Gorgonzola, taleggio, parmesan
£12.50
Bruschetta
Tomato, garlic, olive oil
£4.00
Tiramisu
Homemade, mascarpone
£5.50
✓
Order placed
Paid online, straight to Pizzeria Roma
WAITING FOR THE KITCHEN…
Waiting for orders…
place one above or alongside.
place one above or alongside.
TICKET #2482● NEW
Total, paid ✓
✓ Accepted, the guest is notified automatically
01
Tap a few dishes and check out, the way your guest would.
02
The ticket appears instantly on the kitchen screen, with a ring, only after confirmed payment.
03
One tap to accept; the guest is notified automatically. There are no more buttons than that.
This screen, with your name in the bar? We are already setting it up for you →
We start before you do
We build your website before you decide anything.
- Fill in four fields. That is all we ask; your menu and your reviews are already public online, we do the rest with those.
- Two reports straight to your inbox. Your commission report (what you hand over now, what you keep) and, if you add your website, your Online Scan: a score out of 100 with exactly what there is to win.
- Within 48 hours we WhatsApp your trial site. Your restaurant, your dishes, your name: a working website that can already take orders.
- Nothing to commit to. Not good? We bin it and you never need us again. Good? Then it goes live on your own domain within a week.
Rather talk to a person first? WhatsApp us directly, the builders themselves, not a call centre.
Or see how your restaurant is doing online first: run the free Online Scan →
The clock is running. ⏱
Your commission report is in your inbox now (check spam once). And within 48 hours we WhatsApp your trial site link. See you soon!
Why this is safe. Not feels safe: is safe.
Five promises. Not on the website, in the contract.
Anyone can put nice words online. That is why our promises sit as a fixed annex in every agreement, with a name and a signature. This is that annex.
The five promises of Tafel
applying to every customer, without exception
Your money, directly
All payments run through your own payment account and settle to your own bank account. Tafel never touches your revenue: made technically impossible, not merely promised.
No order ever quietly disappears
Every order is announced only after confirmed payment. If your team does not accept within a few minutes: the ring repeats, then you get a text, then the guest is automatically refunded with a polite apology email. Things can go wrong; they cannot go missing.
Cancel monthly, everything goes with you
No annual contract, no small print. If you stop, you export your menu, guest list and order history with one click. What is yours, stays yours.
Privacy arranged, on paper
A data processing agreement is included as standard. Guest data is stored within the EU, belongs only to you, and marketing consent is recorded neatly per guest, in line with UK GDPR.
One point of contact, with a name and a number
No ticket system, no chatbot. During dinner hours, weekends included, we respond within agreed times that are written into the same annex.
Annex to every agreement
Tafel
Your restaurant
How we work: six weeks, four tickets
From first meeting to a full direct ordering line.
Ticket #02
We build everything in
Week 1–2
Ordering and booking in your branding, in your site, not a widget island. Menu entered, your own payment account connected, your team trained in half an hour in your own kitchen.
Ticket #03
We move your customers
Week 2–6
Flyers in every bag, stickers on every box, a QR on the counter, your Google order button switched and a personal message to your guests. In your branding, arranged and delivered by us.
Ticket #04
The scoreboard
Week 6 →
In black and white: direct orders, commission saved, guest email addresses won. From here it grows by itself, and every month the numbers land in your inbox automatically.
Pricing, simply public
Set up once, then a fixed price.
Whatever your revenue does.
Serve
€79 /month
One-off setup €950
- Ordering (collection + own delivery) in your branding
- Your menu fully entered by us
- Kitchen screen with ring and busy button
- Your own payment account: money straight to you
- Starter kit: QR stickers and counter card
- Support: next working day
Tafel Complete
€109 /month
One-off setup €1,500
- Everything in Serve
- Bookings on your own site
- Discount codes and guest accounts
- Guided switch campaign, 6 weeks: flyers, box stickers, table cards, launch discount and a guest mailing, arranged and delivered
- Scoreboard report after 6 weeks
- Support: same day, weekends included
Full House
€149 /month
One-off setup €2,500
- Everything in Complete
- Loyalty card for regulars
- Automatic win-back emails
- Receipt printer in the kitchen
- A fresh campaign round every quarter
- Priority line + monthly numbers call
All plans: cancel monthly · 0% commission, £0 per order · prices shown in euros, excluding VAT. UK launch pricing is set per conversation while we onboard the first restaurants; nothing is paid before you have seen your own working trial site. For comparison: the setup of Tafel Complete costs less than what an average delivery restaurant hands to a platform in a single month; the calculator above shows how fast you earn it back.
5places
Founding Partners wanted, honest story
Tafel is new, and we do not hide that. The first five restaurants get 50% off the setup and a monthly price fixed for 24 months. In return we ask one thing: that we may show your real numbers, commission saved and orders moved, as a case study.
Compared honestly
Platform, cheap ordering system, or Tafel?
There are dozens of ordering systems. Some cost £25 a month, and for some restaurants they are fine. This is the real difference, without making it prettier than it is.
| Delivery platform | Cheap ordering system | Tafel | |
|---|---|---|---|
| Cost per order | 14–30% commission + VAT | £0 | £0 |
| Bringing in new customers | Yes, that is what they are good at | No | No, and we say so honestly. What we do: move your regulars, campaign included |
| Design | Their app, their branding | Standard widget template | Built into your site, in your branding, as if it was always there |
| Customer data | The platform's | Yours, figure it out yourself | Yours, including win-back campaigns to bring guests back |
| Moving your guests over | — | Your problem | Our service: 6 weeks of campaign, materials delivered |
| When something goes wrong | Ticket system | Ticket system / email | One name, one number, agreed response times, contractually |
| Contract | Ongoing; rates can change | Varies | Cancel monthly, one-click data export |
[ Your photo here —
a face is promise no. 5 ]
a face is promise no. 5 ]
Who answers when you call
Not an account manager. The builders themselves.
"I build websites for restaurants and saw the same statement at every customer: thousands a year going to platforms, for orders from guests who already knew the place. Tafel is my answer to that. I build it, I come and deliver it, and I pick up when you call."
Romeo Rebic · founder of Tafel · Amsterdam
Honest answers
What owners ask us first.
Do I have to stop with Just Eat or Uber Eats?
No, and we do not recommend it either. The platforms are good at one thing: new customers who do not know you yet. Let them keep doing that. But your regulars, who already type your name, pay 14 to 30% there for nothing. Those are the ones we move to your own site. Nearly all our customers run both side by side, with a steadily growing direct share.
Is Tafel an alternative to the delivery platforms?
For your regulars: yes, and a fairer one. Tafel is your own ordering system: ordering site, kitchen screen, receipt printer, bookings, without commission per order. For attracting guests who do not know you yet, a platform stays useful; that is why our customers run both side by side and move their regulars to their own channel step by step.
What if the system goes down on a Saturday night?
Honest answer: no system is perfect, the big platforms included. That is why this is arranged contractually: every order is announced to the kitchen only after confirmed payment, and if your team does not accept within a few minutes, you automatically get a text and the guest gets their money back with a polite apology email. An order can go wrong; it cannot go missing. And when something breaks, you do not call a call centre, you call us.
Is my staff not too busy for this?
The kitchen screen has two buttons: accept and ready. Rush hour? One tap on "busy" and all waiting times shift automatically. We train your team in half an hour in your own kitchen, and a laminated cheat sheet lives next to the tablet. If your team can handle a platform tablet, they can handle this; you tried it yourself above.
Who owns the customer data?
You. Full stop. Every email address, every order, every preference: in your name, stored within the EU, with a data processing agreement included. If you stop with Tafel, you export everything with one click and take it with you. That is exactly the difference with the platforms, where the guest relationship is theirs.
Am I even allowed to move customers away from the platforms?
On the platform itself you may not advertise your own channel, so we do not. But your own bags, boxes, counter and window are yours. That is exactly where our switch campaign works, neatly within the rules.
I saw systems for £25 a month. Why Tafel?
Those systems exist and for some restaurants they are fine. You get software, and making it work is your problem. With Tafel, moving your customers is part of the service: design that fits your restaurant, your menu entered, your team trained, and six weeks of campaign so your guests actually switch. You are not buying a subscription to a tool; you are buying the result.
What about delivery?
Tafel handles ordering and payment; delivery is done by your own drivers, or guests collect. We are not building a courier service, and we would rather say that up front than have you discover it later. No drivers of your own? Then collection through your own site is still your best-earning channel, next to the platform for delivery.
How fast can I go live?
Fourteen days after the signature you are live, including menu, payments, training and the first campaign materials. The only step that sometimes takes longer is the verification of your own payment account; that is why we start it on day one.
No strings attached, it is nearly ready for you
Your restaurant deserves its own ordering system.
Fill in four fields. Your commission report lands in your inbox instantly, your working trial site arrives on WhatsApp within 48 hours. Not good? Bin it, done. Good? Then you are running without commission within two weeks.
Build my free trial site →Rather talk to a person first? WhatsApp us, the builders themselves: +31 6 36 50 35 09. We reply the same day.
No obligations
Outside your rush hours
An honest "no" if the numbers do not work